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The Finance Function for Founders Who Mean Business.

We build scalable finance operations for founder-led e-commerce and tech startups. From fundraising readiness to complex growth and acquisitions, we bring calm and strategic leadership to your numbers so you can scale with confidence.

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The Finance Function for Founders Who Mean Business.

We operate through a disciplined three-phase model designed to strengthen your financial infrastructure
before scaling it.

Strategic Finance Projects

The Foundation (Financial Due Diligence)

We establish a clear, accurate understanding of your financial position and identify risks before scaling.

We deliver high-impact finance projects that strengthen systems and support strategic growth.

The Diagnostic

The Roadmap

Fundraising & Compliance

Strategic Budgeting & Forecasting

Systems Architecture

Scalable Revenue Systems

Monthly Retainer

Ongoing Partnership

Structured finance function delivered via a monthly retainer that scales with your business.

Cashflow & Liquidity Management

Robust Management Reporting

Unified Communications

Supplier Payments

Fractional Finance Support

Complimenting your team

Hire fractional finance support on a day to day basis

Adding resource around your existing internal team

Complimenting in-house skills and experience with resource at any level

Adding senior experts to a more junior team, or, adding finance operations support allowing CFO level strategy to focus on the value add tasks 

From Reactive to Ready.
Finance Built for How You Actually Scale

We operate through a disciplined three-phase model designed to strengthen your financial infrastructure before scaling it.

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Strategic Finance Projects

The Foundation (Financial Due Diligence)

We establish a precise understanding of your financial position and identify the risks standing between you and scale. Then we deliver the high-impact projects that strengthen your systems and drive strategic growth.

  • The Diagnostic

  • The Roadmap

  • Scalable Revenue Systems

  • Systems Architecture

  • Strategic Budgeting & Forecasting

  • Fundraising & Compliance

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Fractional Finance Support

Complimenting your team

The right finance resource, at the right level, working directly alongside your existing team whenever you need it. From filling day-to-day capability gaps to adding finance operations expertise that frees your CFO to focus on what matters most.

  • Adding resource around your existing internal team

  • Complimenting in-house skills and experience with resource at any level

  • Adding senior experts to a more junior team, or, adding finance operations support allowing CFO level strategy to focus on the value add tasks

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Monthly Retainer

Ongoing Partnership

A structured finance function built around your business, delivered through a consistent monthly engagement that scales as you grow. Ongoing financial control, reporting, and operations without the cost of a full-time team.

  • Cashflow & Liquidity Management

  • Detailed Management Reporting

  • Unified Communications

  • Supplier Payments

  • If your finance function feels reactive, fragmented, or stretched, we build the structure required for disciplined growth

Detailed Management Reporting

How we support founders:

Cashflow & Liquidity Management

Robust Management Reporting

Unified Communications

Supplier Payments

If your finance function feels reactive, fragmented, or stretched, we build the structure required for disciplined growth.

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Trusted by Growing Businesses

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What Our Clients Say

Real experiences from founders and teams we’ve supported on their financial journey.

Their financial modelling and reporting were instrumental during our fundraising process. Investors asked tough questions — and we had solid answers ready because of OnForm.

Marcus Liu

Co-Founder at Elevate Labs

OnForm Finance helped us bring structure to our finances at a critical stage of growth. Their clarity around cashflow and forecasting gave us the confidence to scale without second-guessing every decision

Daniel Harper

Founder at Northlane Commerce

We went from reactive to fully in control of our numbers. The team gave us clear visibility on burn rate, runway, and where to invest next. It genuinely changed how we run the business.

Priya Shah

CEO at Vynta Technologies

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Ready to Build a World-Class Finance Function?

Book a 30-minute discovery call to discuss how Financial Due Diligence can strengthen your controls, remove bottlenecks and create a clear roadmap for growth.

Measurable Impact, Built Through Execution

Our work translates into practical outcomes that strengthen finance operations and support growth.

Measurable Impact

Our work translates into outcomes.
 

Cashflow & Liquidity Management

Improving cashflow by resolving outstanding collections

Supporting successful financial due diligence for 8-figure fundraises

Implementing scalable finance systems for high-growth businesses

Setting up finance teams for long-term success

Execution Over Advice

We build and implement systems, not just recommendations.

Turning strategy into operational finance workflows

Implementing reporting and finance infrastructure directly

Supporting teams through execution, not handover documents

Delivering practical solutions aligned with day-to-day operations

Clarity in Complexity

We turn fragmented data into confident financial direction.

Designing workflows around your operational model

Creating structured reporting that supports decisions

Connecting financial data across systems and teams

Providing clear financial visibility as businesses scale

Finance Operations in Practice

Our finance operations adapt to your business as it grows and evolves.

Financial Operations (FinOps) & Accounts Payable

Managing day-to-day finance operations, supplier invoices, expenses, and reconciliations to maintain accurate records and strong financial control.

Tax, Compliance & Payroll

Coordinating payroll, compliance, and statutory obligations directly or alongside existing providers to reduce administrative overhead that distract founders from running the business.

Planning, Budgeting & Forecasts

Building practical budgets and forecasts that leadership teams can use to monitor performance and make confident decisions.

Revenue & Accounts Receivable

Ensuring customers are onboarded, invoiced, and collected on time, aligning sales activity with finance reporting and improving cash visibility.

Working Capital Management

Managing cash position and liquidity so funds are available where and when the business needs them most.

Investment & Funding Readiness

Preparing financial models, data rooms, and reporting structures to support fundraising, investment discussions, and strategic growth plans.

What Sets Us Apart

  • Creating consistent workflows for invoicing and supplier management.

  • Forecasts tailored to your cash profile, not generic templates.

  • Paying suppliers at the right time to optimise cash and relationships.

  • Management reporting designed for founders, investors and boards.

  • Working alongside internal resources or building finance capability from the ground up.

  • Integrating with existing tools or implementing better solutions when needed.

  • Providing access to the right platforms while reducing unnecessary spend.

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What Sets Us Apart

  • Creating consistent workflows for invoicing and supplier management.

  • Forecasts tailored to your cash profile, not generic templates.

  • Paying suppliers at the right time to optimise cash and relationships.

  • Management reporting designed for founders, investors and boards.

  • Working alongside internal resources or building finance capability from the ground up.

  • Integrating with existing tools or implementing better solutions when needed.

  • Providing access to the right platforms while reducing unnecessary spend.

Your Finance Leadership Team

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Adam

Portfolio CFO

10 years of experience leading finance functions in high-growth technology, SaaS, and PE-backed businesses through to exit.

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Biljana

FinOps Lead

Finance and operations leader with over 25 years of experience spanning financial control, multi-entity reporting, and senior leadership across multiple jurisdictions.

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Catherine

Portfolio CFO

Chartered Accountant and finance leader with over a decade of experience across SaaS, financial services, media and events, specialising in fundraising, due diligence, and complex multi-jurisdictional operations.

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Chandima

Finance & Tax Professional

Management accountant and tax professional with over 15 years of experience spanning audit, taxation, financial reporting, and advisory.

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Charlotte

Operations Lead

Operations and commercial strategy leader with over 10 years experience across luxury brands. Specialises in turning business goals into clear structure and delivering performance through alignment of product, marketing, finance, and operations.

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Hana

Finance Manager

Qualified ACCA accountant with an MBA and 6 years of experience across financial reporting, management accounts, and audit.

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Henry

Director

Chartered accountant and fintech co-founder who built OnForm Finance to give scale-ups access to a professionalised finance function and proactive financial strategy.

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Wernu

Chartered Accountant

Background in Big Four audit and international financial control, specialising in technical accounting, group accounting, and M&A.

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Julian

Operations Manager

Operations and executive support professional with a track record of building efficient workflows, standardising processes, and improving cross-team execution in fast-paced environments.

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  • Financial due diligence is most valuable before a funding round, acquisition, or period of rapid growth. It provides a clear view of financial controls, reporting accuracy, and risk exposure so founders can move forward with confidence.

  • Traditional accounting firms focus primarily on compliance and historical reporting. OnForm builds structured finance infrastructure and provides strategic oversight designed to support growth, fundraising, and long-term value creation.

  • Portfolio CFO support includes cashflow forecasting, liquidity planning, management reporting, financial modelling, and ongoing strategic guidance tailored to founder-led e-commerce and tech startups.

  • Yes. We regularly support venture-backed companies, particularly those preparing for fundraising or growth targets, managing burn rate, or scaling complex multi-channel operations.

Frequently Asked Questions (FAQs)

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